That’s Instagram’s VP of Product Kevin Weil’s perspective about cloning Snapchat. He’s the man in charge of bringing Snap CEO Evan Spiegel’s vision to a much larger audience, reforging his features for the mainstream, and then taking Instagram a step further.

But rather than showing guilt, remorse, or reluctance about copying what’s worked for Snap, he sees it as a foregone conclusion — the inevitable march of progress where you either step in line or get left behind.

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