The e-commerce titan’s Super Bowl spot featured a woman and a man sitting on a couch with a bowl of Doritos between them. The man is seen licking the Doritos’ orange cheese residue from his fingertips and returning them to the bowl for another helping. At this point, the woman throws a little side-eye his way, and says to a nearby Echo, “Alexa, reorder Doritos from Prime Air.” The Echo-Alexa system responds, “Ok, look for delivery soon.” At this point a drone comes into focus in the background.

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