Uber is now requiring the same good behavior from riders that it has long expected from its drivers. Uber riders have always had ratings, but they were never really at risk of deactivation — until now. Starting today, riders in the U.S. and Canada are now at risk of deactivation if their rating falls significantly below the city’s average.
“Respect is a two-way street, and so is accountability,” Uber Head of Safety Brand and Initiatives Kate Parker wrote in a blog post. “Drivers have long been required to meet a minimum rating threshold which can vary city to city. While we expect only a small number of riders to ultimately be impacted by ratings-based deactivations, it’s the right thing to do.”
