Montreal-based Heyday, a digital shopping assistant and live chat solution, has announced the close of a $2 million oversubscribed seed round led by Innovobot. The financing round also includes investments from Desjardins Capital and several strategic investors with deep marketing and retail expertise.

Founded in 2017, Heyday’s platform combines conversational AI and automation with sales and support teams. It has e-commerce and customer relationship management integrations with Shopify, Lightspeed, and Magento. Client brands include Ford, Lincoln, Decathlon, and food product company Danone. Etienne Mérineau, co-founder and CMO of Heyday told BetaKit the company was bootstrapped by its first 20 employees. The company’s headcount currently sits at 20 full-time team members, and five part-time freelancers.

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